The Best Selling Tips from Top Amazon Influencers

One of the best ways to succeed as a seller is to mentor and be mentored by other sellers. When you share tips, learn from fellow sellers and embrace outside points of view, you can gain the insight you need to crush your selling goals. Since time is one of every entrepreneur’s most valuable commodities, we collected advice and insider tips from some of the industry’s most knowledgeable influencers and put them all in one place.

Here are their primary tips for winning on Amazon:

Put an emphasis on quality
“My number one tip for selling successfully on Amazon is to have a strong unique value proposition and to make sure that your main listing photo stands out among the competition. In today’s competitive environment, everyone is selling similar items and the only way to succeed in the long run is to make a better product and to effectively communicate your benefits to the end customer. Take some extra time during the product development phase and make sure you are the best even if it costs a little more. Associate your brand with quality and customers will keep coming back.” – Steve Chou, My Wife Quit Her Job and Bumblebee Linens

Be creative
“Think differently, listen to those who are successful and apply your own unique life experience and creativity to excel in this business” – Kevin David,
THATLifestyleNinja 

A great photo sells 1,000 units
“There are a ton of things you can optimize on an Amazon listing but I always find the images to be the most important. Yes, doing the proper keyword research and utilizing the best terms in titles, bullet points, descriptions, etc. is useful for your listing to get indexed by Amazon. But, high quality, well-informing product images are what will get customers to convert. People are visual, the pictures are for your customers, the keywords are for Amazon.” – Andrew Maffettone, Seller’s Choice Agency

Ask suppliers for advice 
“Want to become successful selling name brand products on Amazon? Ask your supplier what their best Amazon clients are doing and work backwards from there.” – Beau Crabill,
Online Retail Mastery

Be a student
“Understand the why behind the selling process and always be learning. Those who understand that will continuously evolve and grow as a seller. Those who don’t will disappear.” – Chris Wilkey,
FBA Master

Outsource low cost tasks
“If time is the single most important commodity for growing your business then outsourcing should be number two. We have always said, if you value your time at $50 an hour then you better not be spending your time on $10 per hour tasks. A top priority for every entrepreneur should be constantly finding ways to make sure your time is spent on only the highest valued tasks for your business.” – Dan Meadors and Eric Lambert,
The Wholesale Formula

Take your time with big decisions
“An important skill for success on Amazon or in ANY business endeavor comes from a beloved children’s book about a tortoise and a hare. The big lesson is simple – “slow and steady wins the race”. When trying to sell new products, NEVER rush into a situation where you make a big investment in inventory. Instead, you should always start small and go slow. You make your money when you buy your inventory, not when you sell it. This means you absolutely MUST know what you are getting into and a great way to do this is to order just a few units of any new product. Those who think they can dig out of a massive bad inventory buy with some magical marketing skills are almost always in for a big disappointment.” – Jim Cockrum,
SilentJim.com

Know your numbers
“In order to reach your goals selling on Amazon knowing your numbers is crucial to do so, along with increasing your ROI by using gift cards, store rewards programs, and money back credit cards. Use tools like Inventory Lab, Keepa, CCC, and Tax Jar, that have been created to help your business grow. Don’t skimp on them because some of them cost money. Never stop learning join and participate in communities with other sellers that are sharing finds and staying up to date on trends, holidays, niches, and more. Lastly, if you find something that doesn’t have a listing but you think will do well, just create the listing and send in a couple to test.  Those who create listings make more money than those who rely on other sellers to create them.” –
Eleanor Prior, Eleanorprior.com

Amazon is a science
“Amazon is not just a selling platform it’s a science. Especially when launching a product. Launching a product takes more than a pretty box and a fancy shell. It takes experience, knowledge and the ability to utilize all the tools at hand to achieve maximum success. Every day we study the platform finding new ways to work with and circumvent the current existing rules to create a powerful selling experience for our clients.” – Alan Horowitz,
Master of Ecom

Spend time on product research and evaluating suppliers
“You make your money on the buy! This means, take your time doing your product research, validating the market and scrutinizing various suppliers (at least 5) before you drop that cold hard cash. Once you’ve committed, there’s no turning back so take your time doing your due diligence. A bad product idea will not only cost you money but also time you won’t get back – trust me, I know!” – Taz Ahsan,
The Amazon Entrepreneur

Differentiate
“Choosing the right product and differentiating yourself from your competition is 95% of what determines if you succeed or fail selling on Amazon.” – Tanner J Fox,
TannerJFoxOfficial


Sometimes there’s nothing more valuable than an outside opinion. When you can see your business from an outside perspective, you can find opportunities you never took advantage of before. Now that you’ve gotten some quick coaching, take a moment to explore ways you can make your business model work even harder for you. Even the smallest change can make a world of a difference.

Do you have something you’d like to add to this list of the best Amazon selling tips? Tweet it to @getpayability or share it on your social channels using #SellerLifestyle. Happy selling!

Victoria Sullivan
Victoria Sullivan is a Marketing Manager at Payability. She has over eight years of social media, copywriting and marketing experience. Prior to joining the Payability team, Victoria developed social media content and strategies for top technology brands such as Skype and Samsung. She holds a degree in Advertising from Syracuse University’s S.I. Newhouse School of Public Communications. She can often be found in a yoga class or working on her fashion blog.

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