Let’s be honest, running a successful eCommerce site can be A LOT of work without good people backing you up. Not only do you have to think about your products, you have to consider inventory, marketing your store, keeping your customers happy, as well as the day to day administrative pieces of running an online business. That’s a ton of work for one person, right? Luckily, utilizing remote freelance experts can help save you time, money (up to 20-30% compared to hiring someone full time), & sanity.
There is simply no getting around it. If you truly want to grow your business you need to outsource some tasks. But how do you choose which freelance workers and tasks to start with?
In this post, we discuss some of the most in-demand areas of expertise where eCommerce freelancers can help you out. Before deciding to hire a freelancer it is best to sit down and figure out your goals, budget and expectations. This will help you and a new freelancer start your working relationship in the best way possible.
Inventory is an essential part of the eCommerce business model. Unless you are utilizing the Dropshipping method, hiring an inventory manager will need to be one of the very first decisions you will need to make as a business owner. These managers can keep you up to date on your product inventory to ensure that there are zero issues, while also making sure you are not accidentally overstocked on specific items.
Customer Service Coordinator
Creating a good service experience for your customers is an important part of running a successful business. Hiring a freelancer to respond to negative reviews, reply to complaints and questions, and smooth over any issues with your products will help you avoid long term headaches.
Order Fulfillment Specialist
Much like an inventory manager, an order fulfillment specialist is an essential part of creating a good experience for your customers. An order fulfilment specialist ensures that all orders are shipped and received by the right people. These freelancers can take the shipping logistics off your plate and free up your time.
Your eCommerce business is nothing without a highly functional, intuitive site for your customers to buy your products on. Many business owners choose to use Shopify templates (either free or customized) or simply utilize a platform like WordPress to host and sell their products. Hiring a contract worker who understands the complexities of the eCommerce space and how to build a site that functions well will help your business grow quickly.
Content and Copywriter
For many online business owners, hiring a copywriter is not on the top of their to-do list. But working with the right contract writer can help set the tone of your business and build the entire foundation for your site’s SEO. The writer you work with will need to be able to grab the attention of your potential customers while also making your site sound like a credible place to shop.
Social Media Manager
If you are considering selling your own products online then you MUST hire a strategic social media manager. Creating buzz and having a following online will help you sell more products and boost excitement about your company. A seasoned social media manager will be well-versed in making connections with influencers, creating streamlined content across channels & streamlining your social media presence so that you are ultimately getting more traffic to your store.
Facebook Ads Strategist
Much like a Social Media Manager, a Facebook Ads Strategist is an incredibly important part of building excitement and getting traffic to your store. The Facebook Ads platform is one of the best ways to generate revenue for online businesses due to their sophisticated targeting capabilities and budget optimization abilities. Hiring a professional Facebook Ads Strategist will help you understand how to craft your marketing messaging, pinpoint your targeting, and create beautiful images that will help you make the most revenue for your business.
Email Marketing Manager
Personalized emails can have a BIG impact on your bottom line. In fact, email marketing has a 3,800% ROI. This is why hiring an experienced email marketing manager is so imperative. A good email marketing manager will be able to craft both headlines and emails that engage your customers and entice them to click over to your website. The contract worker you hire will also need to be experienced in list building, segmentation, and basic email template creation.
Having beautiful, eye-catching images of your products on your site, on your social platforms and in your emails is one the most important aspects of setting up your eCommerce business. Hiring a graphic design freelancer can make your product images stand out from the competition and get you store on the fast track to success. Be sure to work with a freelancer who has direct eCommerce experience for images that really showcase your products.
Finally, if you find yourself feeling overworked, you might consider hiring a virtual personal assistant. A VA can help you with all your administrative tasks like answering emails, scheduling meetings, setting up and managing your calendar, bookkeeping, and other tasks that tend to pile up. If cost is a factor, not to worry there are many well-qualified freelance virtual assistants around the world at a variety of price points.
The last thing you may want to consider is where you can find these workers. Sites like Upwork and FreeeUp are some of the best options available. Upwork is great for finding a large volume of skilled remote workers that you can choose from. FreeeUp may be the better choice if you’d prefer to have potential freelancers pre-vetted for a specific niche task.
Ready to grow your eCommerce website through outsourcing? Learn more about how FreeeUp can help you run an amazing online business.