6 Ways to Use AI & Automation to Grow Your Amazon Business
Amazon has become one of the largest marketplaces in the world, and with millions of sellers competing for consumers’ attention, it’s becoming increasingly important to stay ahead of the curve. This is where Artificial Intelligence (AI) tools come in. AI-powered tools like ChatGPT can help Amazon sellers automate various processes and make intelligent decisions that can ultimately drive business growth.
In this article, we’ll take a look at 6 ways you can incorporate AI and automation into growing your Amazon business—and the different tools and services that can help.
Managing Amazon Inventory with AI & Automation
AI and automation can help accurately predict demand based on historical data and trends, allowing sellers to optimize their inventory levels and avoid stockouts. Additionally, automating the ordering and restocking process can save time, reduce errors, decrease overall storage costs, and maximize efficiency so that you’re ahead of the curve when it comes to stocking up on hot products.
SoStocked and Skubana are examples of inventory management software that can help sellers with automated purchasing, order management, inventory optimization, and more. If cashflow and Amazon’s two-week payout process is a problem when it comes to inventory management, you should look at tools like Payability—we can ensure you always have cash-on-hand to restock when you need to. Get started with Payability today. Minimum $10,000 monthly Amazon sales required. No credit check, no obligation.
Optimizing Amazon Listings & Ads with AI
AI-powered listing optimization tools can analyze keywords, customer behavior, and other data to suggest changes to product titles, descriptions, and other listing elements. This can help improve search visibility in addition to driving more conversion.
SellerApp, Helium10 and JungleScout are examples of listing optimization tools that use AI and data analysis to suggest improvements to product listings and optimize keywords. When it comes to ads, tools such as Ad Badger can help sellers optimize their ad campaigns by automating tasks such as bid adjustments, ad scheduling, and negative keyword management.
This can help not only improve ad performance but also reduce wasted spend, especially with ad prices rising nearly across the board. Think about it like this: some of these tools can turn hours of tedious work on your end into minutes or even seconds of time for an AI.
Using AI to Reprice on Amazon in Real-Time
Repricing tools have been helping sellers adjust their prices based on market trends and competitor pricing for a while now. It’s an easy early example of AI—these repricing tools automatically adjust prices based on factors such as competitor prices, demand, and seasonality. This helps sellers stay competitive and maximize their sales, without having to manually adjust prices constantly.
RepricerExpress, Informed.co, and Feedvisor are examples of repricing tools that use AI and automation to automatically adjust prices based on various factors. They have more features and tools available than Amazon’s in-house Amazon Repricing Tool, which automatically adjusts the price of a seller’s products based on market trends and competitor pricing. All options are worth exploring if you’re looking for real-time repricing.
Optimizing Amazon Product Research & Development with AI
AI can help ambitious Amazon sellers analyze sales data and market trends to identify new product opportunities, target niche markets, and even come up with ideas for high-profit margin products to sell or white label.
Additionally, automation can help with tasks such as data collection and analysis, freeing up sellers’ time to focus on other areas of their business. JungleScout and Helium10—both mentioned earlier—can help with product research as well as optimizing listings and PPC campaigns.
Viral Launch is another example of product research tools that can help sellers identify new product opportunities, research competition, and track market trends.
Improve Relationships with Amazon Customers Using AI
AI can help analyze Amazon feedback and review data to identify patterns and insights, such as common issues or areas for improvement. Automation can also help with sending automated follow-up messages to customers, prompting them to leave reviews or providing solutions to common issues.
You can also incorporate a tool like ChatGPT into the process and quickly develop a human-sounding brand voice for you to deploy in all of your interactions with customers—as well as your listings—to increase conversions and brand loyalty.
Feedback and review management tools like FeedbackFive, FeedbackWhiz, and JumpSend allow sellers to monitor and respond to customer feedback, as well as request reviews from satisfied customers.
Use AI to Generate New, Unique Content for Your Amazon Products
As Amazon includes more and more multimedia options within i’s listings—and as some sellers and DTC brands build their store’s presence off-Amazon—generating compelling content is important than ever. And thankfully, it’s easier than ever thanks to generative AI tools.
- Text generators: AI-powered text generators such as ChatGPT can help Amazon sellers and DTC brands generate high-quality, human-like content such as blog posts, product descriptions, and social media posts.
- Image Generators like Dall-E 2 can help Amazon sellers and DTC brands create unique product images and social media visuals. By using AI-powered image generators, they can combine different visual elements to create new, eye-catching images that stand out from their competitors. They can also create product images that highlight different features or use cases, helping customers to visualize the product in action.
- Video generators like Steve.ai can help Amazon sellers and DTC brands create engaging video content for social media or marketing campaigns. By using AI-powered video generators, sellers can quickly and easily create custom video content that showcases their products and brand. This can help to increase engagement and drive sales by creating a more immersive and interactive experience for customers.
- Music generators like Amper Music can help Amazon sellers and DTC brands create custom, royalty-free music for their marketing campaigns or videos.
Why Amazon Sellers Should Use AI Tools to Stay Ahead of the Curve
AI and automation can save Amazon sellers time and money as well as help them optimize nearly every aspect of their business—and quickly too. There’s no excuse to fall behind the curve when you’re selling on such a competitive marketplace.
The methods and tools listed in this article are just the start when it comes to incorporating AI and automation into your Amazon business. There is explosive growth in AI-powered tools right now and Amazon sellers should be on the lookout for anything that can help them optimize their businesses and grow sales. The Amazon seller tool directory site Commerce Caffeine can help. They provide curated listings including some of the best eCommerce software tools and growth resources to Amazon sellers grow.