Amazon sellers in 2020 find themselves in a unique, challenging position. You work to acquire the attention of potential customers, draw them into your listing, and successfully turn them into paying customers, but lose much of the control in communicating with them as soon as they click ‘Add to Cart’.
While Amazon is limiting direct customer interaction more than ever, ManyChat unlocks a powerful way to communicate directly with your customers.
I’m going to share five powerful and creative ways to use ManyChat to not only communicate with your customers, but also automate some of the most important and revenue-generating activities you can spend time on as an Amazon seller. I’ll also share how you can fold in access to the very best data for Amazon sellers to make each of these strategies even more effective.
You’ll also build a powerful, dynamic customer list that will be invaluable for your future promotion and remarketing efforts.
Most of these strategies can be executed in ManyChat alone, but Seller.Tools access makes them even better. With Seller.Tools API access, you’ll unlock your Amazon customer data to make these strategies even more powerful and automated than you could imagine.
Now more than never, there’s no excuse to be spending your precious time and resources on repetitive processes with predictable outcomes. Data-driven, time-saving automation is here and ready to take your Amazon business to the next level.
Let’s dive in!
1. Rank for your most competitive keywords on autopilot with Rebate Automation
One of the biggest time-sucks we’ve seen sellers spending thousands of hours trying to get right? Running rebate campaigns to rank for their most competitive keywords. If you’re still promoting product giveaways then sending customer information to a Google Sheet to manually fulfill PayPal rebates, it’s time to make a change.
This first strategy is admittedly one of my most-recommended places to begin for sellers wanting to really save some time through automation in ManyChat. You’ll hit on elements of nearly every other strategy in this article: enterprise-level brand presence, ranking, review acquisition, and a quality customer service experience.
This powerful (+ free) Rebate Automation ManyChat flow from Seller.Tools will capture all the information you need from your customers to automatically send them a real gift card of their choice. You’ll immediately separate yourself from the rest of the pack and their black-hat practices, AND save your team hours every day. Creating a transparent, automated gift card eliminates any uncertainty or untrustworthiness — even with a brand new customer.
2. Use a QR code on your product inserts to drive customers to a BOGO offer
This creative strategy will turn one-time customers into brand ambassadors and repeat buyers. To do this, you’ll create a ManyChat QR code growth tool, and add it to your product insert. This will lead your customers to a flow where you’ll present the offer for another product for free, then follow up with a request to leave a review.
I’ve found that this strategy works extremely well for supplement and health-related products, as well as any consumable product. However, get creative here: could you use a product insert flow to complete a buyer’s set if you sell a few complementary products, or to pique your customer’s interest in a different product line?
The best part of this strategy is that it can be 100% automated. Use Seller.Tools to automatically create MCF orders and fulfill these BOGO offers on autopilot – no manual order creation or hands-on needed!
3. Create a 5-star-worthy customer service experience
This strategy is a great way to solve problems for customers and create a great experience for them before their experience turns into a negative Amazon review. The key here is to be solution-oriented and provide real resources to fix any customer issues.
This strategy can be executed in many different ways. You could also use a QR code on your product’s packaging to follow up after a product has been delivered, or even send an email follow-up asking about their experience at any point in the purchase process. From here, you can link them to a flow that includes common responses or issues, and automatically direct them to quick fixes and solutions. If their problem needs to be solved with a human touch, get notified instantly with ManyChat’s ‘Notify Admins’ action for a specific situation.
This is a cost-effective and easily-accessible alternative to a traditional support platform, and bonus: you’ll get a ton of customer information to build your contact list and remarket in the future!
4. Seamlessly request reviews
It’s no secret that product reviews on your listing are the lifeblood of Amazon sellers, regardless of which industry you’re selling in. If you’re not following up with your customers and engaging with them in a live-chat format, you’re missing out on potential brand ambassadors that will make your listing drastically more attractive to future potential buyers.
I’d recommend building a follow-up flow with some follow-up information that is actually of value to your customers to see a high open-rate and click-through-rate. Warranty information, online product support, and tutorials work great here. Then, you can use an optimized link to take them straight to a pre-filled five-star review to capture your customer’s feedback.
I’ve seen this executed in a number of different ways, but it’s a perfect add-on to any of the other strategies here. I would definitely recommend evaluating which would work best given what you know about your customers.
When you build rapport with your customers, they’ll be ready and more than willing to share their positive experience elsewhere. Requesting reviews in ManyChat is the easy part; creating the five-star experience is the most important thing!
5. Host a product release webinar: capture signups and send reminders in ManyChat
This is a strategy that will help establish your company as an enterprise-level, trustworthy brand that will bring customers back again and again.
Whether you’re releasing a new product or simply sharing a best-practice tutorial, this is a perfect opportunity to turn passive customers into repeat, review-gushing buyers.
With ManyChat, you can increase your overall signups for live events and releases, as well as follow up with initial sign-ups to actually get them to show up. The best part? You’re reaching them on a platform where they are already spending a great deal of their time.
For more detail on the execution of this expert strategy, check out this video from one of our trusted partners here.
We still see founders using their precious hours manually sending rebates, not creating any kind of predictable customer service strategy, and relying on the retargeting and marketing strategies of the masses — and expecting astounding results.
It’s time to automate some of the most important activities that you spend hours and hours on each week, and ManyChat is the perfect place to start. As a bonus, you’ll also diversify your customer contact methods, and build a list that you’ll use for retargeting and marketing long into the future.
But, your time is too valuable to be completing these strategies manually.
Seller.Tools offers a number of tried-and-true free ManyChat flows to level up your automation and get up and running with access to the most powerful Amazon data and the most versatile communication platform. Happy automating!
Hopefully this article has shown you how beneficial ManyChat can be for your business. Not only will you be able to automate some of the most time-consuming tasks, but you’ll also gain a powerful customer contact tool that you can use for years to come. If you’re ready to take your eCommerce business to the next level, apply for growth capital from Payability, the original ecommerce funding provider. With the right resources in place, there’s no limit to what your business can achieve.