If you’re thinking of scaling your eCom business without leveraging the various Amazon seller tools available in the market, you’re going about it the wrong way. Technology allows you to do more with less. By using the right Amazon automation tools for your eCom business, you can boost your profitability, motivate your employees, and gain an edge over your competitors.
An Amazon seller tool can help automate business processes that would otherwise take multiple headcounts to perform. By lowering the time and effort spent on such tasks, the workforce can be redirected to high-value activities.
At the time of scaling your business, you must redirect your employees to focus on strategic tasks that have long-term business development impact rather than go about manual, day-to-day tasks. Using an Amazon seller tool in your scaling process will also help you gain a more in-depth insight into your Amazon store, your eCom business growing needs, and what you can do to best address them.
We’ve broken down three tools to help you scale your Amazon store in 2022.
3 Amazon Seller and FBA Tools to Help You Scale
1. Amazon Review and Feedback Management
88% of consumers trust online reviews as much as personal recommendations. But, the advantages of review automation are sometimes overlooked by Amazon sellers. This is especially true since Amazon introduced the “Request a Review” button, making it easier than ever for sellers to request a review from their customers with just the click of a button.
The main issue with manually requesting reviews is that the easiest way to do it is in bunches. Keep in mind, however, that as soon as you hit that button, that is when the email is sent. And you only get one chance to press it. So if you press it too soon after a customer has received their product and they haven’t had a chance to formulate an opinion on it, or too late and they have already mentally moved on to something else, your conversion rates will be far lower than if you had sent it at the optimal time.
An Amazon review and feedback management tool can automate the entire review process for you, giving you more time to focus on your next product launch or keyword research.
2. Amazon P&L Tool
How do you as an Amazon seller measure success? A common answer is “total sales.” But you could be making a lot of sales and still not be as profitable as your potential. As James Thomson writing in Big Commerce points out, “There are a number of issues that even large or long-term Amazon sellers don’t figure out.” Many sellers are leaving money on the table because they lack the tools to properly assess all their financial data.
So, what kind of tool does this?
You might at first think, “Well, I’ve got an inventory management system and it has a profit and loss tool. That should do the job.”
The problem is it doesn’t. Typically these inventory management apps lack a reconciliation feature as well as a balance sheet, two key elements of any accounting system. Whether your Amazon business brings in more than $1 million or less than $100,000 in sales, you need top-notch accounting systems that provide profit and loss reports.
For Amazon sellers, a Profit and Loss – or P&L – tool is one of the best tools for evaluating the past performance of your business. Net income is calculated by adding up all of your various business expenses like Pay Per Click campaigns and monthly Inventory Storage Fees, and subtracting them from total revenue. Net income is also what is used to determine taxable income in a given year, and it’s also a huge indicator of store valuation to aggregators and other FBA acquirers.
Without an Amazon P&L tool, you could very easily drown in the overwhelming (and
3. Amazon Brand Protection Tools
As an Amazon seller, you’ve got a lot of different things to keep track of: inventory, pricing, customer service, account health, and advertising just to name a few. After all of that hard work to get your product up at its retail price and necessary distribution, it can be insanely frustrating to find out that someone else has claimed the buy box.
With sellers flooding the Amazon marketplace, the competition is becoming ruthless and some sellers tend to use unethical ways to steal the buy box from deserving sellers.
This tool monitors important changes to your products and listings around the clock so that you don’t have to. You will be notified as soon as something changes so that you can deal with it right away or at your earliest convenience, including:
- Listing title changes
- Price changes
- Buy box loss
- Hijacker alerts
- Product reviews
- Seller feedback
- And more!
In short, brands that don’t use a product monitoring tool to protect their brand reputation will always find themselves losing control on Amazon.
Scale Your Amazon Store With An All-in-One Amazon Seller Solution
While you could hire freelancers or even staff to manually request reviews or notify Amazon of potential hijackers (infringement claims), there are comparative disadvantages. For one, you have to go through the time and expense of the hiring process. Then there is the long-term hit to your overhead, versus the one-time purchase or subscription fee of the Amazon seller tools and software you’re evaluating.
The time you save and the resources you free up with Amazon seller and FBA tools results in lower operating costs and better customer experiences. You can reinvest your time into marketing your business and scaling it for future growth and, if you share the end-game of many Amazon sellers, making it highly attractive to potential buyers.
True, these tools don’t entirely run themselves, so you (or someone on your team) has to enter some data and make decisions. But this is still much more cost-efficient than performing any of these functions manually. Best of all is if some or all of these functions are integrated into a single platform.
FeedbackWhiz provides advanced software automation tools to boost the performance of your Amazon business. This includes tools to automate email campaigns or Amazon’s Request a Review Button to improve feedback, get more product reviews, monitor product listings and analyze seller profits and accounting data. It’s the ultimate all-in-one Amazon automation tool to achieve higher sales, better feedback and reviews, with sophisticated data analytics, in a single platform with a single login.