If you use social media
marketing tactics correctly you can see some awesome results in your conversion
rate. When done well social media marketing helps you reach your customers and
potential new customers in fun new ways. You get to have a different kind of conversation
with your social media followers than you might have with a customer leaving a
review or email.
Depending on what
tactics you’re currently using you may not have to change much about your
approach at all. It all depends on what you’re doing right now, and what your
goals for your conversion rate are in the future. Social media, when done with
an expert touch, can be your best friend in reaching your conversion rate
When you go into selling
on Amazon or another e-commerce site you’re already demonstrating a knack for
making online tools work for you. Social media isn’t anything new, but you need
to continue to find new ways to use it in order to get more customers to
convert. There are also tips out there from SEO
agencies to digital marketing gurus to
help you along the way. Here are five awesome ways to increase your conversion
rate using social media.
1. Make Sure Your Posts Are
You’re already using a
selling platform that’s going to be optimized with mobile users in mind so you
don’t have to worry about your website being mobile-friendly. Since you’re
selling on Amazon (or a similar platform) your site is already going to be a
friendly shopping experience for mobile users. The same thing needs to apply to
your social media posts.
While most social media
platforms have apps that will optimize posts to a point, you are still going to
have to make an effort to adjust your posts accordingly. In the US, 61% of social media users report that they access their preferred social media
platforms from a mobile app. You can’t afford to miss out on the conversion
rate potential there.
When you’re posting make
sure you aren’t doing anything that will frustrate a mobile user. If your posts
are too long to easily read, that’s going to be an issue. If you have to post
something long, make sure the most important information falls before a mobile
user would have to click “read more.” Keep mobile users in mind every single
time you post. They’re your biggest potential new customer base.
2. Be Smart About Calls To Action
Have you ever seen a
post from a brand where they followed up a pretty exciting post with the phrase
“link in bio?” Did you go to the bio or did you keep scrolling? Chances are,
you kept scrolling and didn’t think about that post again. Asking customers to
click a link in your bio is a call to action, true, but it’s not a smart one.
Recently there’s been
some evidence supporting the theory that Instagram has started penalizing the phrase “link in bio” within its algorithm. If that phrase is being counted as
spam it’s going to hurt your post stats and potential reach even more than just
using an unimaginative call to action normally would.
Instead of relying on
outdated strategies like this, it’s time to be smarter about your calls to
action. Create a hashtag to encourage customers to show off their new purchase,
ask them to tag a friend that would love your item, or you could even suggest
they show off a unique way they’re using what they bought with a video.
Whatever your call to action strategy is, make sure it’s something creative and engaging. When you use them well a call to action can increase brand awareness and engagement rates on social media at the same time. Since both things can make your social media efforts result in higher conversion rates you can’t rely on boring calls to action to bring results.
3. Use Videos In Your Posts
Videos are the biggest
way to get your posts in front of new people. Posts with videos garner far more
attention than a plain text post will. For that reason, you need to incorporate
videos into your posts as much as possible. It doesn’t mean you have to force a
video for every post but it’s something you should use often.
Posts with videos are 1200% more likely
to be shared around a social media platform than plain text posts or posts with
images combined. That’s a huge number you can’t afford to ignore. You need to
cater to that and make at least a few videos you can post. Product demos, DIY
videos related to your product, or tutorials are all great ways to add videos
to your posts.
4. Create Enticing Posts Every
By default, social media
users are going to scroll through their feed without always paying close
attention to what they’re scrolling past. If your posts are just unformatted
walls of text it’s unlikely that a lot of people are going to stop scrolling to
read the full post. Some may, but the majority are just going to scroll on by.
While a scroll past your
post might give you good impression statistics those aren’t going to mean much
if you don’t maximize your chance to convert those impressions to sales. Create
posts that make users want to stop and read. Format them well and include
images or videos that are eye-catching. Don’t miss out on any chance to get
someone to stop and pay attention.
5. Represent Yourself
If you’re talking to
your customers on social media they should experience the same kind of person
they’d get if they were to email you about a problem with their order. Your
personal brand should be consistent across all platforms. A customer isn’t going
to be very reassured about continuing to shop with you if you’re wildly
inconsistent with every interaction.
Make sure your strategy
for social media fits who you are as a person and what your brand represents.
Each post should make sense for you and what you’re trying to accomplish. Don’t
miss a chance to increase your conversion rate by trying to be someone you
aren’t on social media. It will just create an inconsistent feel for customers
and that won’t end well for you.
Converting your social
media traffic into sales isn’t something that has to be overly difficult. If
you keep these tips in mind you’ll be able to make smart adjustments to your
current strategy and maximize your social media efforts. You don’t have to get
so overwhelmed by social media that you cease your efforts altogether. It just
takes a few small tweaks to get the most out of your efforts. It will be worth
any headache it might cause when you see your new profits.