Marketplaces need more publishers and need more high quality traffic to grow and stay competitive. This power shift from marketplaces to publishers has been a long time coming.
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The Marketplace Dilemma
Given the critical nature of ad marketplaces, it isn’t at all surprising that competition amongst ad marketplaces has increased considerably over recent years as more and more marketplaces are vying for a piece of the large digital advertising ad spend pie.
About the Founders
Each of Payability’s founders bring a unique perspective to the business. Their diverse experiences and unwavering commitment make up the strong foundation that is Payability.
Why We Started Payability
Publishers can all use more working capital, but it’s not always available. Payability provides publishers with an alternative method to access working capital that’s seamless, scalable, and faster.