It’s official: the supplements market is hot, hot, hot. Thousands of Amazon and other eCommerce sellers are growing their businesses by selling supplements. If you want to get into the supplement space, here are a few steps you can take to ensure success:
1. Decide which supplements you want to sell, and pick the right product.
There are a ton of different types of supplements on the market, so you’ll need to decide what area you want to focus on. Do some research on the most popular products, brands, and supplement categories. Take a look at the prices of similar products and make sure you can offer a competitive price while still making a profit.
2. Choose a reputable supplier.
There are many companies that manufacture supplements, but not all of them are created equal. Do some research and choose a company that has a good reputation for making high-quality products.
3. Get the necessary certifications to sell online.
Next you need to get the necessary certifications in order to sell supplements on Amazon. These include a Certificate of Analysis (COA) and an FDA Establishment Registration.
4. Create informative, eye-catching product listings and branding.
Your product listing and branding are what will sell your supplements, so make sure it’s clear, concise, and informative. Use keyword-rich titles and descriptions to help potential customers find your listing.
Trends in Supplements
Here are some particular trends you should consider as an Amazon seller in the supplement space.
- Customers are more and more focused on digestive health, and it shows in their spending habits. Sales for digestive enzymes, pre- and pro-biotics, and apple cider vinegar are all on the rise. Probiotics are live bacteria that can help improve gut health, while enzymes help with the breakdown of food. Fiber is important for helping to keep things moving through the digestive system. Use a product research tool like JungleScout to find out which specific digestive supplement products are hottest right now.
- Green powder —powder packed with nutrient and vitamin- rich vegetables— has started to rise in popularity once again after what looked like a peak in 2014, according to Google Trends. In a world facing a global supply chain crisis, there are many opportunities for domestic brands to meet consumer demand for green powder without facing the increased tariffs and supply chain challenges impacting internationally-sourced supplements.
- Consumers are buying up a wide variety of protein products, from traditional post-workout powders and drinks to protein cookies and even cricket-based protein bars. Protein cookies have seen steady growth in demand ever since 2010.
- CBD continues to grow in popularity. Similarly, other non-psychoactive hemp-derived cannabinoid supplements have grown in popularity recently too. Consumers are taking CBG and CBN to help with pain relief and sleep, for example. And more merchants are offering products derived from Delta-8, another cannabinoid. Federal clarity on marijuana laws is expected this year or next which could mean huge growth in this category.
The Risks & Rewards of Selling Supplements
The supplement space can be both capital-intensive and risky—it requires a lot of capital upfront but it’s also highly lucrative. These are the risks and rewards you have to weigh as an ecommerce entrepreneur. You have to find ways to grow your business while minimizing risk. Well Payability might be able to help.
Get Funding To Stock Up on Supplements
If you’re ready to step into the supplement space, Payability can help. Payability provides fast, flexible funding to sellers like you the next business day based on your Amazon sales history. It’s fast and easy.
Payability has three options for Amazon sellers:
- Instant Advance provides up to $250k in funding for eCommerce sellers ready to scale.
- Instant Access offers accelerated daily payouts for online marketplace sellers who are tired of waiting for the funds from their sales.
- Advance Line provides a flexible line of credit for business owners who want to fund business growth without compromising control over their company.