How to Start an Online Clothing Brand
Everywhere you go today there’s one thing that you always get to see around you and that is fashion and design. Indeed, the clothes that people wear every single day are a direct reflection of who they are. That is why there are a variety of fashion brands out there to cater to individual needs and tastes.
If you are thinking about a lucrative business venture, opening a fashion brand could be the way to go. However, before you do that, you need to ask yourself, what does it take to set up a successful clothing line? Other than being accustomed to what’s hot in the world of fashion and design, you also have to take advantage of technology. Instead of setting up a physical store, why not sell your clothes online. After all, it allows you to save on rental costs and access a wider clientele base. However, there are several steps that you need to take so as to build a formidable and recognizable clothing brand online. They are as follows:
1. Pick a Niche
You cannot sell your clothes to everyone that you find online. This is why you have to pick a certain niche and focus all your digital marketing efforts towards attracting that specific clientele. This method is practical and allows you to develop and experiment with deals that specifically affect your target market. This is one of the key ways you need to follow when figuring out how to start a clothing line, especially on a limited budget.
2. Choose your Online Store Products
By the time you arrive at this process, things should be easy since you already know your target clientele. There are a variety of clothing items that you can decide to create, from shoes to hoodies to jumpers to sweat shirts. The decision is up to you. However, it’s advisable that you start off by making and selling one item. It could be shirts or hoodies. This is because trying to sell more than one type of product could strain your budget when starting out. Focusing on one item also allows you to put all your creative energy in one product. You also don’t have to deal with numerous manufacturers at the same time. There are factories that only make shoes and those that specialize in shirts. If you decide to make both products for your brand, you may have to deal with two different suppliers which can be quite frustrating.
3. Come up with a Business Model
Now that you know what you are going to make, you need to think of the business model that you want to adapt for the sake of the operations. You could print-on-demand. This saves you money and stops you from coming up with excess inventory since you only create what you sell. Alternatively, you may want to create original designs from the get go and give your buyers something unique. In that case, you can go for custom cut-and-sew business model. The other model is private label. It tends to have the characteristics of both print-on-demand and custom cut-and-sew. The final most common business model with online clothing sellers is dropshipping. Here, the clothes are provided to you by wholesalers.
4. Create a Business Plan
The next thing that you should do is create an outline for your store. In the plan, explain your digital marketing strategy. Which social media platforms are you going to use to access your target market? Write down what makes your brand stand out from the competitors. Highlight your strengths, weaknesses, opportunities, and threats. Write a brief description of what your brand is all about. Break down the start up costs and financial projections within the first year.
5. Launch your Online Store
After you have done your business plan and have a rough idea of where you want your business to go, you can now design your website. Go for a domain name that represents your brand’s identity. Furthermore, make sure that you create an interactive and easy to navigate site for the visitors. Then, go on and launch your store.