Announcing Our Partnership with CAKE

Earlier today we announced that Payability would be the exclusive payment acceleration partner for CAKE customers. If you’re not familiar with CAKE, they have a platform for advertisers and networks to manage and scale performance marketing campaigns. CAKE launched CAKE Connect, an ecosystem of technology solution partners, in order to provide their clients with best-in-class tools to use within their CAKE platform. But there was one thing missing – an easy way to accelerate payments to affiliates. Previously CAKE’s network customers couldn’t offer early payment programs via the CAKE platform, and this set them at both an operational and strategic disadvantage.

The technical teams at Payability and CAKE set out to solve this problem for networks and developed an integration that puts all of the Payability functionality right into the CAKE platform. We are really proud of the work each team has done to expedite this integration, they’ve worked together tirelessly to create the best experience possible for our combined customers.

The workflow for CAKE customers couldn’t be simpler. It only takes about 30 seconds for a network to enable Payability and start paying their affiliates weekly. Once signed up, networks can then view all affiliate payments in the existing accounting screens. Affiliates work within CAKE to enroll in Payability and view weekly payments received. Payability and CAKE’s direct integration now provides the simplest solution for our joint customers to offer weekly payments.

We will be showcasing the CAKE integration at Affiliate Summit East, August 2nd through the 4th. If you’re interested in learning more contact us at 646-494-8675 or


Keith Smith
Keith Smith is the Co-founder and CEO of Payability, a FinTech company that provides financing and payment solutions to eCommerce sellers. Its patented technology utilizes machine learning algorithms to underwrite customers based on sales quality and historical eCommerce performance - rather than simply looking at personal credit scores. Previously, Keith founded and ran multiple startups, including; CyberMortgage, Zango, and BigDoor. Keith lends his time to early-stage startups via Techstars and serves as an adviser, investor, and board member for multiple tech startups.

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