Magmic Accelerates Payments from All Revenue Sources via Payability
Benefits from more working capital and the ease of one consolidated payment
Magmic, is a leading publisher of mobile social games including a full range of content, from leading entertainment publishers like Hasbro (Scattergories), Mattel (Phase 10, Skip-Bo, Blokus), and Rubik’s Cube (Rubik’s Cube, Rubik’s Uncubed).
While Magmic’s revenue was growing steadily, they had to restrict growth because of financing. They noticed the terms from some ad networks were over 60 days, and there was a lot of money just sitting “out there.” Magmic was looking to increase working capital by collecting their receivables sooner.
“Working with Payability means we can reinvest in user acquisition even earlier than planned, boosting our growth projections. Payability accelerates all of our ad network and app store earnings giving us the working capital to grow our business faster. We’re excited to bring our top mobile games to market to even more users in 2016!”
— Jonathan Simon, Director of Marketing of Magmic
Magmic started using Payability accelerating payment from just one ad network, but quickly thereafter added all of their revenue sources.
Magmic went “all-in” with Payability because the service is so seamless and getting paid is automatic, and they were seeing great results in reinvesting their revenue faster.