Success Story – Brittle Box 2017-07-31T15:44:16+00:00

The Brittle Box Candy Co.:

Turning A Brick and Mortar Bakery into a Growing e-Commerce Empire

Background

After working for more than 20 years as a retail supervisor, Damian Roberti had had enough. He had no control over his job, there was no creative outlet, and his income only went so far. According to him, “frustration can be a huge motivator” so he decided to make a change and start a business. In 2010, he opened Amedeo’s Bakery with his wife Silvia, combining his retail experience with their collective baking expertise. They primarily focused on their brick and mortar shop, but decided to also sell some of their non-perishable goods on eBay.

Running the two businesses simultaneously was a great learning experience for them, and they soon saw the potential in e-commerce. In 2011, they expanded their online footprint and opened a shop on Etsy, where business really started to pick up. Realizing they were onto something, they closed their brick and mortar store in November of that year, transitioned Amadeo’s Bakery into The Brittle Box Candy Co., and built a commercial kitchen and their own e-commerce website from scratch. Then at the end of 2014, they opened their Amazon storefront.

Their first year on Amazon took off quite quickly — they were selling about 100 items on their own and ended 2015 with about $30,000 in sales. The next year was all about expanding. In 2016, they started to expand their offerings with 200+ different flavors of candy brittles, nuts, snacks, and trail mixes. The product expansion efforts paid off and they doubled their sales that year.

“FBA has been great, but you need to front the inventory which requires cash. Amazon’s two week delay in payment constrains our ability to do this.”
—Damian Roberti, Owner, Brittle Box Candy Co.

Cash Flow was Tight and Stress was High

Now, the business is part of Amazon’s FBA program, and growing this channel is a top priority for Damian. “FBA has been great, but you need to front the inventory which requires cash. Amazon’s two week delay in payment constrains our ability to do this.”

The delay is a problem for many Amazon sellers. For Damian, he also has three other e-commerce channels to manage and grow, wedding orders to fulfill, plus a side business on YouTube where he educates aspiring food e-retailers on his success. Needless to say, when he was ready to grow his FBA business, cash flow was tight and stress was high. Then in early 2017, Damian saw an ad for Payability in his seller account and, after doing some research and speaking to our team, he decided to give it a shot.

“As a business owner, you have to be fearless,” says Damian. “You either do it or you don’t, and you make it happen no matter what it takes.” And, according to Damian, “what it takes” is worth it.

The Result

Within 24 hours of opening his Payability account, Damian started seeing funds and he continues to have funds every day. With this daily cash flow, they are able to make large batches of product for their FBA inventory and now don’t have to worry about going out of stock or running too low. They focus their Payability funds on replenishing their best-selling items and are planning to expand their FBA inventory to include nearly 300 treats (some of which include cake pops, chocolate covered pretzels, candy barks and brittles, and so much more). They’re even venturing into new areas with vegan and gluten-free options.

Daily access to cash has resulted in a 14% increase in sales on Amazon

Having this consistent, daily access to cash has already started paying off. They’re seeing a 14% increase in sales on Amazon, replenishing inventory more quickly, stocking deeper, producing new treats and paying their bills and themselves on time. As a result, they’re growing their business while being less stressed.

“As a business owner, you have to be fearless,” says Damian. “You either do it or you don’t, and you make it happen no matter what it takes.” And, according to Damian, “what it takes” is worth it.

Even though Damian’s not sitting in front of you right now, he wants to help you. In fact, he’s working on a new video for his Marketing Food Online YouTube channel about how Payability has helped his business. Bookmark or subscribe to his YouTube channel for the latest updates and insider tips.

“Payability’s 2% fee is worth so much more when you can get your inventory up, fulfill orders sooner and increase your revenue overall. If I was sitting in front of another Amazon seller, I’d tell them to give Payability a shot.”

“Payability is definitely the way to go. It beats any other type of conventional lending that’s out there. You’re getting access to your funds and it’s really not cutting into your bottom line.”

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