Winning the Buy Box is one of the most important ROI generators for Amazon sellers. It accounts for nearly 90% of all product page conversions. Plus, it means the opportunity for product discoverability and subsequent brand awareness are unmatched. The formula, however, is less certain.
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Winning the Buy Box – Part 1/2: Price Matching for Amazon Sellers
Every experienced Amazon Seller knows that price matching with the current king of the “Buy Box” hill is essential to actually competing with that Seller. In this overview we look at what may impact getting into the Buy Box.